Thursday, 22 March 2012

When cold weather and walking in a city, you can wear it as a scarf or foulard. When lost, check the map. This concept was developed in the Addictlab research program on Travel & Tourism. The lab research, supported by Toerisme Vlaanderen (govt organisation promoting tourism to the Flanders region of Belgium) is looking for new ideas, concepts and inspiration for the travel, tourist industry and market.  A selection of the ideas will be printed in a Ad!dict book (#31), where possible ideas will be screened to see if they can be taken to a next level, such as production.

Addictlab is preparing a whole range of these Citywear scarfs. ... get in contact to order your city. Visiting Flanders? You'll be able to select one of the interesting cultural urban surroundings.

The Citywear scarfs will be launched in Milan during the Salone del Mobile. You can now order your MILAN scarf, already.

Order them via [email protected]

S/60*60cm: 45€ (excl transport)

L/80*80cm: 55€ (excl transport)

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