Research on, for and with brands. Linked to the Ad!dict book The Brand Issue.
Project type:
Open
Anyone can join and view this project.
Private
This project requires approval for new members to join. Anyone can view the project's description. Only project members are allowed to see the project's content.
This reached us from Gmund, Austria. Interesting to know. And Gmund has all the rights to be proud of their achievement.
The Envelope, please!
As they do each year, Hollywood’s greatest stars will compete for the ardently desired golden boy. Austrian actor Christoph Waltz has good reason to be hopeful: he was nominated for his supporting performance in “Django Unchained”.
Another by no means insignificant performer likewise comes from the Alpine region, or more specifically from a valley in Upper Bavaria: the golden envelope from Gmund Paper Mill at Lake Tegernsee.
The papermakers at Lake Tegernsee will be very proud of the 24 handmade envelopes each time a star proclaims “and the winner is… ” and then nervously opens an envelope to announce the name concealed inside it.
Official envelope of the 85th Academy Awards created by GMUND Paper
On the HOW DESIGN blog there is a bit more info:
Academy Awards Spotlight: “The Godfather of the Invitation”
It’s hard to imagine that it would take 84 Academy Awards to finally focus on the biggest star of the entire program – the Envelope!
As you settle into your viewing chair on Sunday for the 85th Academy Awards, you will no doubt take note of the shimmery gold envelope holding the key to one incredibly lucky actor’s career, not to mention the studio and the production company. If you’re like me, you might even just wince a little when each of the 24 gold, handmade envelopes is ripped open, knowing that it was carefully designed and created by 184-year old fine papermakers, GMUND Paper, based in Gmund am Tegernsee in the Bavarian Alps. Official Academy Awards® designer Marc Friedland, referred to as the “godfather of the invitation” and the “stationer to the stars” in selected circles, visited the small, family-owned business in January. The official online European announcement touting the company’s work quotes Friedland saying, “The paper has a marvellously shimmery gold colour. It looks glamorous and extraordinarily elegant. Touching its surface is a delightful experience. The texture is enthralling and enchanting.”
Personal branding exercise: Create your own museum at http://museumofme.intel.com/
CONTACTS
Name: Jan Van Mol City / Town: Geneva Country: Switzerland more...
Name: Jan Van Mol Mobile phone: 0033679911113 Land phone: More city/country: State: City / Town: Geneva Country: Switzerland Website: www.janvanmol.com hide
0
0 
