What if companies would adapt their identity, changing it to be closer to their consumers and users and their state of mind?
We go from Christmas, over New Year to Valentine.
We adapt our consumers experiences, our product range, our shop.
Yet except from the Google Doodle, your logos stay untouched. Who decided a logo is a static given instead of a dynamic element, anyway?
Who decided a logo is a static given instead of a dynamic element, anyway?
A logo brings coherence in your brand's communicational tools? Nah. Not in today's ever changing society.
So why not introduce a seasonal logo approach?
In view of our brand research (project that includes collaboration with schools) I'm introducing a new exercise to adapt logos, in this case, for Valentine - or any other season or event, for that matter.
Wishing you a Happy Valentine from McDonalds could then be signed off by a logo like this:
Or from Facebook.
Or from Twitter. Ok, maybe not.
Have more? upload them on Addictlab and I'll post them here.