LABPROJECT
#8  BRAND LABRESEARCH
Name:
Brand Labresearch
Project code:
 
Category:
Created:
Thursday, 01 January 1970
Client:
 
City:
 
Deadline:
Exist: 
Date briefing:
1/1/2005
Metatype:
Creator:
jan
Need labmembers:
Research on, for and with brands. Linked to the Ad!dict book The Brand Issue.
Project type:
Open
Anyone can join and view this project.
Private
This project requires approval for new members to join. Anyone can view the project's description. Only project members are allowed to see the project's content.

WORK BY LABMEMBERS (72)

alter ego magazine : facial hair is a brand,
giuseppe  demaio,
melbourne , 
 0
 0
alter ego magazine : facial hair is a brand,
giuseppe  demaio,
melbourne , 
 0
 0
alter ego magazine : beauty and the brand,
giuseppe  demaio,
melbourne , 
 0
 0
U2,
Vesko  Kountchev,
Sofia , Bulgaria
 0
 0
Fragile Flame | part 1 - 3 | My Imaginary Friend,
Kelly  De Meyer,
Antwerpen , Belgium
 0
 0
the life and death of a trend,
giuseppe  demaio,
melbourne , 
 0
 0
terrorism tm,
giuseppe  demaio,
melbourne , 
 0
 0
Logo design,
Jean  Roblenco,
Averbode , Belgium
 0
 0
Porsche Cayman,
Jean  Roblenco,
Averbode , Belgium
 0
 0
1980's love child,
giuseppe  demaio,
melbourne , 
 0
 0
I am an Icon,
Annelies  Vaneycken,
Brussel , Belgium
 0
 0
Corporate Love,
pau  todó,
Tarragona , Spain
 0
 0
interactive tool,
 ,
 0
 0
ATM Hotel,
Pedro  Alegria,
Lisboa , Portugal
 0
 0
Individualism,
Kelly  De Meyer,
Antwerpen , Belgium
 0
 0
9/11,
Elias  Amari,
Paris , France
 0
 0
Guantanamo Bay volleyball,
Gregor  Wintgens,
amsterdam , Netherlands
 0
 0
chainsaw massacre trauma indicator TM,
Gregor  Wintgens,
amsterdam , Netherlands
 0
 1
secret of the forest,
Gregor  Wintgens,
amsterdam , Netherlands
 0
 0
Silhouette JT1,
SEE  Fabrica,
VOORBURG , Netherlands
 0
 0
Jewellery shelf,
Malin  Lundmark,
Hägersten , Sweden
 0
 0
hard core 1,
oner  rezine,
lyon , 
 0
 0
On The Air,
Béla  Zsigmond,
Breda , Netherlands
 0
 0
Kapitaal,
Béla  Zsigmond,
Breda , Netherlands
 0
 0
Bounce,
DEEVIE  VERMETTEN,
ZOERSEL , Belgium
 1
 0
FloTa,
DEEVIE  VERMETTEN,
ZOERSEL , Belgium
 0
 0
soul ash solace,
maxime  szyf,
antwerpen , Belgium
 0
 0
World 2007 Competition,
Giacomo  Butte,
tokyo , Japan
 0
 0
dida-STIK // Tyrannosaurus Rex (XXL),
adhesive design for kids  e-glue //,
Lyon , France, Metropolitan
 0
 0
desk tank,
Kouichi  Okamoto,
Shizuoka City , Japan
 0
 0
Halloween,
Elke  Timmerman,
Brussels , Belgium
 0
 0
Black Box,
Gert  De Clercq,
Hasselt , Belgium
 0
 0
HAVANA CHIC,
Bo-Young  Jung,
genval , Belgium
 0
 0
Paperbag,
Serge  de Gheldere,
Leuven , Belgium
 0
 0
Buckle-Up,
Steve & James  Thabto,
X , United Kingdom
 0
 0
axe-effect,
Nathalie  Belmans,
Duffel , Belgium
 0
 0
MasterCard,
Nathalie  Belmans,
Duffel , Belgium
 0
 0
proton,
Nathalie  Belmans,
Duffel , Belgium
 0
 0
Snooze,
Veroniek  Hermans,
Diepenbeek , Belgium
 0
 0
Adventure Series,
Tobin  Dorn,
Curitiba , Brazil
 0
 0
Kildare Footwear,
Tobin  Dorn,
Curitiba , Brazil
 0
 0
Pico da Bandeira,
Tobin  Dorn,
Curitiba , Brazil
 0
 0
NOW® Natural Organic World,
Tobin  Dorn,
Curitiba , Brazil
 0
 0
aanvallah.com,
Jeroen  Tebbe,
Breda , Netherlands
 0
 0
Sack your boss!,
Jeroen  Tebbe,
Breda , Netherlands
 0
 0
fabrics/objects collection,
CARO  www.maisoncaro.be,
Geraardsbergen , Belgium
 0
 0
Excellent 'Onslow',
Katty  Houtmeyers,
Antwerpen , Belgium
 0
 0
retired weapons(TM),
Sabine  Schweigert,
Milano , Italy
 0
 0
The shopping mall adventure,
Gregor  Wintgens,
amsterdam , Netherlands
 0
 0
Bueno Fellatio,
Gregor  Wintgens,
amsterdam , Netherlands
 0
 0
Not Made In China,
Gregor  Wintgens,
amsterdam , Netherlands
 0
 0
The South Bronx Pony Club TM,
Gregor  Wintgens,
amsterdam , Netherlands
 0
 0
EVIL 500SEL,
Gregor  Wintgens,
amsterdam , Netherlands
 0
 0
Traidamark.org business structure that promotes innovation,
ed  whyman,
london , United Kingdom
 0
 0
Wiggy mouse,
James  Van Vossel,
Beveren , Belgium
 0
 0
propositions logo brands of the world,
 ,
 0
 0
stress com,
13imageadverts  13imageadverts,
soweto , South Africa
 0
 0
Sensorial Lisbon,
Pedro  Alegria,
Lisboa , Portugal
 0
 0
DAA campaign,
Jan  Van Mol,
Geneva , Switzerland
 0
 0
Debenhams gift card packaging design,
 Burgopak,
London , United Kingdom
 0
 0
Wordcloud_1: Flanders,
Touristlab  Touristlab / project account,
Brussels , Belgium
 0
 0
DAA_Save Sex_pillow,
Jan  Van Mol,
Geneva , Switzerland
 0
 0
#Vadaabordacazzo,
Jan  Van Mol,
Geneva , Switzerland
 0
 0
Addictlab Infographic 1,
Jan  Van Mol,
Geneva , Switzerland
 0
 0
Addictlab explanation,
 Addictlab_Geneva,
, Switzerland
 0
 0
Free WIFI now.,
Jan  Van Mol,
Geneva , Switzerland
 0
 0
citywear Brussels,
Jan  Van Mol,
Geneva , Switzerland
 0
 0
Seasonal logo concept: Valentine,
Jan  Van Mol,
Geneva , Switzerland
 0
 0

INSPIRATION

What if companies would adapt their identity, changing it to be closer to their consumers and users and their state of mind?

We go from Christmas, over New Year to Valentine.

We adapt our consumers experiences, our product range, our shop.

Yet except from the Google Doodle, your logos stay untouched. Who decided a logo is a static given instead of a dynamic element, anyway?


Who decided a logo is a static given instead of a dynamic element, anyway?

 

A logo brings coherence in your brand's communicational tools? Nah. Not in today's ever changing society.

So why not introduce a seasonal logo approach?

In view of our brand research (project that includes collaboration with schools) I'm introducing a new exercise to adapt logos, in this case, for Valentine - or any other season or event, for that matter.

Wishing you a Happy Valentine from McDonalds could then be signed off by a logo like this:

Or from Facebook.

 

Or from Twitter. Ok, maybe not.

 

Have more? upload them on Addictlab and I'll post them here.

 

Jan Van Mol

 

Wednesday, 11 January 2012 by jan
Monday, 05 September 2011 by jan
Tuesday, 23 August 2011 by jan
Wednesday, 06 July 2011 by jan

IDEAS

No idea added yet.

ABOUT THIS PROJECT

Research on, for and with brands. Linked to the Ad!dict book The Brand Issue.

PROJECT MANAGER

Name: Jan Van Mol
City / Town: Geneva
Country: Switzerland
more...

PROJECT FANS

JOBS

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