article in South African ELLE DECORATION
| (excerpts from press articles) Belgian Jan Van Mol has been called a concept king, a brand guru, a renaissance man, a pioneer in the creative industry by the international press.
Jan Van Mol's Ad!dict Creative Lab (in short addictlab.com) is a creative laboratory uniting thousands of creatives from all over the world and over 30 disciplines (amongst others: fashion, photography, architecture, cooking, design, materials, music, advertising, branding).
Jan Van Mol was recently selected by I.D. magazine New York for their top 40 of undersung heroes influencing the creative industry. He created branding tools such as ‘inspiration showers©' and the so-called Creative X-Ray© allowing brands like Diesel, Nike, Thalys, BMW, Toyota, Masterfoods and also non-profit organisations, the city of Rotterdam, the city of Kortrijk and the Flemish Government to tap into Addicts unmatched pool of creative and multi-disciplinary talent to further enhance their product innovation and brand identity.
The Coolhunters site Signsofthetime asked Jan to be one of their 15 trend filters of the world, and recently Elle Decoration magazine featured him as one of the big thinkers on Eco-awareness. At the Thinking Conference in Melbourne he was a keynote speaker next to Edward de Bono. Jan's talks are highly inspirational, as he uses stories from labmembers and his own expertise in branding, marketing, photography, design & fashion.
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