Philips Lab

This is a draft version to show how far a collaboration can go, to show which tools & Services Addictlab can offer to create innovation awareness and implementation inside Philips.
 

These Philips_Lab pages are confidential and created for Philips only. It is part of a Creative Sparring Partner program, giving inspiration to Philips, based on clear briefings (reactive) or based on trends & ideas uploaded on addictlab.com (proactive).

 

External Labresearchers

which Addictlabmembers do we allow to collaborate and discuss?

  • Jan Van Mol (BE)
  • Giovanna Massoni (IT)

 (link to their personal Addictlab Profile)

Internal Labresearchers


Philips employees to collaborate, generate ideas, discuss.

  • Guy Bultiauw
  • Dirk Deboe
  • employee 3
  • employee 4
  • ....
 (link to their personal Philips Profile)

 

 


logo_philips

 

on the agenda


  1. Inspiration Shower 'Screens' : book your presence now.
  2. Work on the Winkel: Philips TV at Milan 2008
    1. Upload your ideas
    2. Follow the Production
    3. Visit the Stand

 

 

BLOGS & RESEARCH

Discuss with us!

'Screens...' by Dirk Deboe

'Communicating Philips...' by Guy Bultiauw

'Brand Alert Philips...' by Jan Van Mol

(links to blogs) 

 

NOTEBOOK

Sketches & Portfolio and loose ideas for Philips

How it works
regular updates via Lab Researchers, scanning trend lab activities
Timingcontract : minimum x months
Deliverablessee sections on this page. Philips & Addictlab agree upon the research areas
Budgetdepending on number of updates & outcome
Last update September 27, 2007
Updatesweekly/monthly/bimonthly (depending on budget)
Briefingsno briefings in
 Audiencethis project aims to intensify social contacts between employees, clearly  linked to the assets of the Philips brand, install an innovative and brand ambassador spirit, and inspire them using Lab-packages and input from the global Addictlab_database

Research areas

 

   
(proactive)    
Technology
Screens
Atmosphere Campaign & design ideas
Events
New views on technology. Inspiration & ideas on the meaning of 'screens' It's all about experiences. Probably the most important aspect of this research: to give inspiration to the Philips designers and conceptual thinkers about creating experiences rather than just products. Ideas from our database to give inspiration to Philips and its agencies. What events are interesting for Philips to be part in?

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DE_1_glovegsm

 

DE_detailVartic

Veronica Vartic

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sillon17

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Relevant concepts for Philips

Concept
 PD_solarbottle

Solar Bottle

year: 2006
designer: Alberto Meda + Francisco Gomez Paz
company: Looking for a producer

Solar Bottle is a low-cost container capable of disinfecting water for people consuming microbiologically contaminated raw water; based in the SODIS (Solar Water Disinfection) system. The PET container has a dual face: a transparent face for maximum UV-A rays collection and a alluminium face that absorbs the infrared sunrays augmenting the temperature and improving disinfection. The reduced thickness assists the transportation and the storage. The handle integrates the angular regulation needed to improve sun exposure depending in which latitude of the world the process is executed.
Solar Bottle was awarded with the First Prize of the INDEX Award 2007 in the Home category.

 Why important for Philips?

This concept is completely new and will keep winning prices and attract lots of PR. If Philips wants to be active in social and environmental issues, proving it cares, this product could be an important tool.

Philips could help in the development of this product, use it in new campaigns, and even produce it in view of a clear brand stretching strategy (to be discussed)

     

 

 

 

These pages are created using the following departments at Addictlab:

brandlabR

designlabr

header-home-test-Philips