Take a brand to our court. For brands not acting up to their moral, ethical, environmental or social duties.

• Case 005: Nestle
• Case 004: Ikea
• Case 003: FNB
• Case 002: Engen
• Case 001:British Airways
  

• Customised barcodes

• http://www.barcoderevolution.com

•  personal branding en online reputation management

•  Bart De Waele

 archive-

Artistic reflection on current events in South Africa.

Here is a free artistic reflection on the SA2010 logo. Notice how the football playing figure has changed into the poor burned victim of the recent xenophobic violence, the image of the burning man went around the globe.

From a branding point of view, South Africa and the 2010 event need to work hard to correct an image that is changing with every Facebook group, protest march, or negative blog. And it's not the messengers that need to be taken care of, it's the very origin of the violence.

Corporate Consultancy on a Global Scale?

Since you're reading this, I guess you are some sort of creative mind.
Possibly a creative consultant, meaning that you use your creative thinking to help third parties - clients to use the c word - communicate, innovate, stand out, build, earn money etc.

Wouldn't it be a great idea to bring all our creative juices together in a sort of consultancy melting pot, a sort of creative shaker, resulting in strategic reflections and executions in branding, external and internal communication, design, architecture and more?

Shall we create ideas, campaigns, proposals created specifically for one client? Mother Earth? The planet we all live on? And will be burried in?

Unfortunately, the client pays really bad. And I know... the management sucks. Even the shareholders are neglecting their shares or are unaware of the possibility of growth, let alone the planet's return on investment. Even if you have a great campaign, it could very well be the client's not buying it.

So what's new compared to what you do today?

Did you read all about branding in our #24th issue? Browse the magazine here .

Want to buy this issue? Then order it online, and go to the ADDICTLABSHOP.

Do you know other brand related publications? Be sure to mail them to me.

The Brand & icons research