cases
Addictlab is all about accelerating talent and generating innovation. Creating a bridge between a brand and a growing creative scene. Of course, we're not just passing on business cards. We believe in the added value of collaboration. Addictlab's brand department guards brand coherence and respect for the creative minds, and guides the process.
Recent activities
| Image | Date | Labmembers |
 | 3/01/08 | |
| Strategic Brand image for Italosuisse | ||
 | 20/12/07 | |
| Brand Colour research for Italosuisse | Ieva Laurina | |
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1. Innovation = new products
| brand | Labmembers | Discipline | Country | |
Diesel jeans |
| Design | Sweden |
| brand | Labmembers | Discipline | Country |
Masterfoods |
| Art | the Netherlands |
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| Photography | the Netherlands |
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| design | Japan |
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| design | US |
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| design | Danmark |
| | Labresearchers | | |
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| Marketing | Belgium |
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| Art | the Netherlands |
| | Facilitator | | |
| Branding | Belgium |
3. Innovation = new markets
| brand | Labmembers | Discipline | Country |
Italosuisse |
| Marketing | Belgium |
| Graphic Design | Spain | |
| Graphic Design | Spain |
4. Innovation = product tweeking
| brand | Labmembers | Discipline | Country |
Tonkeys |
| Design | Sweden |
| graphic design | Portugal |
5. Innovation = coherence in brand strategy
| brand | Labmembers | Discipline | Country |
Woodlake |
| Fashion | Austria |
| Graphic Design | Belgium |
6. Innovation = inspiration
| brand | Labmembers | Discipline | Country |
TNT |
| Marketing | Belgium |
| Graphic Design | Belgium | |
IMEC |
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7. Innovation = re-inventing
| brand | Labmembers | Discipline | Country |
Tonkeys |
| Marketing | Belgium |
| Graphic Design | Belgium |
8. Innovation = research
| brand | Labmembers | Discipline | Country |
| Personalised brand labs | confidential | ||
| Chocolate Design research | check Labfiles |
9. Innovation = brand experiences
| brand | Labmembers | Discipline | Country |
| Modo Bruxellae |
| Design | US |
| Italosuisse |
| Design | Belgium |
10. No innovation without press.
| brand | Labmembers | Discipline | Country |
| Lee Cooper |
| Fashion | Poland |
| Graphic Design | Belgium |
some examples.
 | Creating the Airplane lights, shown in Ad!dict on Gaming, produced for the concept stores in Antwerp, Brussels and Amsterdam |
 | Low Sugar range A chocolate product range that is appealing to youngsters who should lower their sugar consumption.
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 | Rethink packaging and you can increase your price... |
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Easter chocolate is more then eggs, eggs, eggs. Tonkeys has created a whole range of 'new' hollow figures, sold in surprising packaging concepts. |
 | Woodlake casual collection, complete with adapted logo, packaging, product diversificator (all shirts have one wooden button...) and booth presence. |
TNT | generating ideas on how the brand can implement its eco awareness policy in its new building and people. |
 |  |
 | A sitting object, called Love Furniture. Intended to be a bridge between Durlet's conventional products and the more daring experimental shapes. The Love Furniture is not just a sitting object: By changing the slip covers, it becomes a communication tool, and with the light build in in the X'shapes, it creates a lounge atmosphere. Design: Lieven de Couvreur.
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 | Lee Cooper was looking for innovation and a different approach to their new jeans fabric. So we invited fashion designer Aleksandra Paskowska to come and create a complete Unisex collection. On the image here, the sleeping bag for two. |
