Ad!dict Creative Lab | foodlabresearch

foodlabresearch

foodlabR

Addictlab's researchers have been active on foodprojects through the years. Here is a limited list of food related projects.

• Ongoing research : Chocolate research
At Addictlab we're all chocolate addicts. Here is product from Atelier Blink* that we'd loved to see produced. In our database there is loads & crunches more. The Chocolate Lab is active in attracting new ideas related to chocolate, set up exhibitions, publish books, and generate ideas for companies that need innovation. Addictlab has been conceptualising and producing numerous new chocolate products for a Belgian chocolate company, in hollow figures, bars, chocolate & praline boxes, seasonal products, gift products, Addictlab also conceptualised and created projects in communication, design , advertising, booths (both BTB as for consumers) and more. Go to our Chocolatelab

• Book on Food
#23 The Food issue is an Ad!dict Inspiration Book,in which creative people from all over the world, and from all different disciplines were reflecting on Food. The book (book sold out - but you can still order 'inspiration showers' related to food)

• Beer lab research
For the Belgian Beer federation addictlab has set up an exhibition of art, fashion, design related to beer, plus experimental food prepared by top chef Kasper Kurdal. Beer as a teaser: beercubes (by labmember & chef Kasper Kurdal) Soup with a sorbet of beer & oyster Beer with chocolate & white coffee cream More on beer: Corona glass prototype concept advertising: Addictlab's core members have been involved in campaigns for different Belgian beers, winning a CCB award for the De Koninck concept.

• Kids Lab Research
Children should have their daily intake of calcium, in order to have their bone structure developed appropriately. The innovation research led by Addictlab's founder and brand specialist Jan Van Mol therefor decided that it was important to focus on the regularity of the intake, rather then on the different tastes. read more.

• Fashion & Food project for H&M
Imagine a fashion show for H&M, where everybody is sitting on chairs designed for the collection, and the food served is based on the collection as well. (A white powder to be sucked up - it was coconut powder & seeweed). This was result of an Addictlab project for H&M.

• Brainstorming session 'Rijk Zwaan'
For Dutch company Rijk Zwaan, an important player growing & selling seeds, Addictlab has been giving management advice on innovation &brand coherence. http://www.rijkzwaan.nl/

• Funeral Food
Marije Vogelzang, created this alternative funeral meal

• Hexabowls
With these vacuum formed foodbowls your guests can create their own party table! to labfile

• More inspiration on food?
some of the labmember works uploaded on addictlab.

Cucumber Salad	Ice Meat

Arpad Zoltan Bakcsy	Elias Amari

Questions? Would you like an inspiration Shower or a dedicated project (Creative X-Ray) to generate new ideas for your company or your products? Dive into our Foodlab research.