innovation lab
these pages are being created as we speak - and you click. Come back regularly for updates.THEORY |CASES
| FORUM | LABMEMBERS | YOUR COMPANY | BUY NOW: GO TO DESK
Quantum Leap theory for brands ( Jan Van Mol)
I'd like to present a quantum leap theory for brands. Let's apply some state of the art physics to branding & marketing . Since I believe you can define your brand as the collection of a series of brand-molecules.
 | Sales - Management - Products - Services - Environment - Share holders - People - Brick & mortar - Human resources - Assets - History - Competitors - Family - Social Tissue - Political present - etc etc … |
All of those elements together define your brand. Building a brand is thus a very complex task, and goes far beyond the activities in your existing departments of today.
A brand is a dynamic system, never static. It's difficult to control, difficult to measure. Branding is looking for a point of gravity of all of those elements. A point of gravity of a shape that is never perfect, since constant in motion, in size, direction, axes and levels.
What then is innovation?
innovation is thus the application of controlled power boosts to those different aspects/molecules, so that your brand , in its totality, gets to another energy level.
Would you like to know more?
Innovation_lab | Your own Lab. A dedicated website , with trend research, ideas & innovation cases. Password protected, subscription based, combine external research and the creative force of your own employees. The innovation_lab is as system to change your employees into brand ambassadors! |
Innovation_desk | Easy access for SME’s. What you need might already in our database. |
Innovation_cheque | Low cost step-in fee. Innovation can be tangible in small projects. |
Creative X-Ray© | Unique and complete brainstorm sessions . |
PIMP | Personalized Innovation Management Program ( out of the box X-Ray + includes implementation) |
Check the industry pages to know more about our offerings or contact directly info@addictlab.com
